Simple Ways to Improve Pharmacy Administered Vaccines

Adult flu and pneumococcal vaccination rates remain stubbornly low, and the reasons why vary. Misinformation and indifference are common reasons for low adult vaccination rates, despite universal recommendations by public health officials. Influenza, pneumococcus and hepatitis B are highly communicable diseases that place a heavy burden on the healthcare delivery system. This is especially true for adults 65 years and older who are at increased risk for these diseases. Only 66% of adults over the age of 65 received vaccination coverage in the 2014-2015 flu season. An estimated 90% of all seasonal flu-related deaths and upward of 50% of seasonal flu-related hospitalizations in the U.S. occur in people ages 65 and older.

People have good intentions to make the right decisions for their health, but they need help. What if you were able to provide thoughtful, timely, personalized messaging to patients and pharmacy staff reinforcing the eligibility and health benefits of vaccinations?

OmniSYS has launched a simple, intuitive service to help pharmacies address this nationwide concern while growing their vaccine service line, distinguishing their brands and improving vaccination rates in the populations they serve. The Vaccine Management Solution (VMS) uses a data-driven rules engine and smart messaging to help pharmacies identify and engage patients eligible for pharmacy-administered vaccines.

Actionable insights are created through identification of patients eligible for influenza, pneumococcal (Prevnar 13 and Pneumovax 23), Tdap and shingles. Using proprietary Software as a Service, VMS leverages claims data, codifies known patient data points, CDC guidelines, and perceived gaps in immunization history. Staff members are informed through smart messaging and real-time alerts integrated into pharmacy workflow that a patient may be eligible for a vaccination.

The identified patients are notified using a multi-modality communication approach that adheres to TCPA regulations. Modalities include a pharmacy-branded HIPAA-compliant mailing, SMS text, interactive voice recognition, email or live agent calls. The communication encourages the patient to visit the care setting for vaccine administration. The solution is pharmacy-system agnostic, does not require additional staffing or changes in pharmacy workflow, and can be implemented within a few weeks.

The ability to automate clinical rules and engage patients on their own terms is a proven and effective way to help increase vaccination rates. Smart messaging and simple reminders can make a positive impact and influence patient behavior. Minimizing pharmacy disruption and providing timely, actionable insight gives the pharmacy the tools needed to successfully improve adult vaccination rates.